Introducing…

Multi Channel Content Syndication

an affordable way to compete with regional or national competitors

What Is Multi Channel Content Syndication?

Multi Channel Content Syndication is an affordable way for brick and mortar local businesses, practitioners, professionals and home service contractors to compete with regional or national competitors. By placing your product and service specific content on the largest new sites, blogs, social media sites, video sites, slide presentation platforms and podcasts simultaneously, your business gets national coverage with a geographically local focus.

Our approach is to combine geographically specific with product specific, keyword optimized, unique content that’s based upon the specific phrases your most targeted buyers are using in their search queries. We then distribute this content across multiple platforms, mediums and channels to reach them.

The Goal of multi channel content syndication is to position specific products and services in front of these ideal buyers where they’re searching, in the format they prefer (written, video, graphical or audio).

The result is that your products and services are placed in front of a much larger, but more specific target audience and engages them on the platform they prefer.

Let’s use a dentist as an example. Rather than targeting a broad search term like “Dentist Miami”, it’s much better to position content that targets the search term “teeth whitening for women in Miami”. When applying this approach to the dozens of services a typical dentist offers and locations the office pulls patients from, you get an idea of just how powerful our Content Marketing Topic Matrix is. Learn more about our CMTM in the next section.

How do we achieve this?

Our proprietary, multi channel content syndication process begins by identifying specific products or services and the specific buyers for them. Once these are defined, we buildout a detailed Content Marketing Topic Matrix (CMTM) that’s unique to your product or services.

From this we write a unique, keyword optimized news article on single topic that’s pulled from your Content Marketing Topic Matrix. The resulting news article becomes the foundation for the multi channel content syndication that follows.

This product or service specific content is delivered through our multi channel content syndication network to the people searching for it, regardless of the platform they’re on.

Until recently this wasn’t possible for small businesses. The cost of creating and syndicating content across multiple channels and in multiple formats was resource intensive and cost prohibitive.

Today, there’s unprecedented opportunity for professionals, practitioners, home service contractors and small business owners to affordably reach their most desirable customers, clients and patients across multiple channels, immediately and simultaneously.

Why Do I Need Multi Channel Content Syndication?

To Reach Buyers At Different Stages Of The Buyer Journey.

By distributing product or service specific content across different channels, your business can engage with customers at different points in their buyer journey, keeping them interested and engaged over time.

Stage 1: Awareness. The first stage of the buyer journey is awareness. At this stage the buyer first becomes aware of a problem or need they have and begin searching for potential solutions. This can be as simple as being hungry and searching for a restaurant or as complicated as finding a solution for complex business financing.

Stage 2: Consideration. At this stage, the buyer has identified several potential solutions and is evaluating each one to determine which one would be the best for them. In our simple search for food example, this involves looking at each restaurant’s reviews, photos and menus. In our complex business financing scenario, this includes: gathering information about the company, reading reviews, reading case studies and having in-person or phone consultations with each potential solution provider.

Stage 3: Decision. This third stage is the point at which the buyer has made a decision and is ready to make a purchase. The content they see in this stage resides on an order page, sales page or in a contract or invoice.

Stage 4: Post-Purchase Evaluation: The last stage is reached after the purchase is complete. The buyer is now experiencing and evaluating the product or service and determining if it meets their expectations. They’re consciously evaluating their level of satisfaction with their purchase decision.

Not all buyers will go through each stage in a linear fashion, some may skip certain stages altogether. The length of time a buyer spends in each stage varies, depending on the complexity of the purchase, as illustrated.

For Different Platform and Media Preferences.

Different people prefer to consume content on different platforms and via different mediums. Deploying a multi channel content marketing strategy enables different people to engage with your content in the manner that’s best suited to them.

Written Content. Some people prefer to digest written content. Blog and news articles will appeal most to them.

Presentation Content.There’s a segment of people who prefer written content intermixed with graphical content that supports it. These people prefer presentations. Our Slideshare creation and distribution gets product specific content in their hands.

Audio Content. Other people prefer audio content. These people prefer listening to podcasts for education, entertainment and information. Creating an audio version of your product or service specific content and distributing it to high traffic podcasts makes it available for these people to listen to it.

Video Content. Many people prefer video content. For full length video content people turn to Vimeo and Youtube. For short form video content they look to Youtube Shorts, Facebook Stories, and Reels. Our network of high traffic video sites reaches these people with video versions of your Slideshare presentation.

Who's Multi Channel Content Syndication Best Suited For?

Our proprietary, multi channel content syndication system was designed for professionals, practitioners, home service contractors and small business owners looking to grow their business by generating a consistent flow of new customers from their websites, google business profiles and their social media profiles.

Our Standard Content Syndication Campaign

Our standard multi channel content syndication campaigns are seven (7) step process that begins after completing the Content Marketing Topic Matrix.

The 7 steps are as follows:

Step 1: Keyword Optimized Article

A standard multi channel content syndication campaign starts with the creation of a unique, keyword optimized, newsworthy article.

One of our writers selects a topic based upon your preferences and priorities. The idea is to rotate CMTM tops each month to position your most profitable revenue generators in front of the most likely buyers.

The resulting keyword optimized articles include images that match the content as well as links to order pages, download or sign up forms.

Step 2: Slideshare Presentation

The product or service specific article is turned into a Slideshare presentation that combines a keyword optimized title, text and images.

Founded in 2006 with the goal of making knowledge sharing easy, Slideshare has since grown into a top destination for professional content. With over 18 million uploads in 40 content categories, it is today one of the top 100 most-visited websites in the world.

Visual presentation helps you stand out and resonate more with your readers. SlideShare helps you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and generate more opportunities.

Youtube

Youtube gets 33 billion monthly visitors. Syndicating your video to our network of channels, gets your content national exposure with local intent.

Vimeo

Vimeo gets 133 million monthly visitors. Distributing your video to our Vimeo channel network diversifies your content outreach.

Step 3: Video

In the third step of the syndication process, our team transforms each article into a keyword optimized video that’s distributed through Youtube and Vimeo.

Step 4: Audio

In the fifth step of our standard multi channel content syndication process, our team turns your article into a podcast audio format that gets your content in front of PodBean and BuzzSprout’s audiences.

PodBean gets more than 5 million visitors each month.

BuzzSprout gets more than 2.5 million monthly visitors

Step 5: News Site Distribution

Your product or service specific and geographically specific keyword optimized article is published on more than 200 high traffic sites which includes placement on one or more of the following:

CBS News (54 million monthly visitors)
NBC News (58 million monthly visitors)
Fox News (384 million monthly visitors)
Google News (364 million monthly visitors)

Step 6: Blogs

The sixth step of our standard multi channel content syndication is distribution through our network of high traffic blogs.

Facebook

Facebook gets 26 billion monthly visitors. Syndicating your article content to our network of high traffic Facebook pages, increases your product or service exposure.

Twitter

Twitter gets more than 5 billion monthly visitors. Distributing your content our Twitter network diversifies your content outreach.

Step 7: Social Syndication

The last step of our standard multi channel content syndication is distribution through our network of Facebook and Twitter accounts.

Premium Upgrade

Syndication Through Premium News Sites

These news sites are more prestigious and the content syndicated through them tends to show up higher in Google News and on Google search results.

Premium Publication Is Guaranteed on at least 3 major news sites: Yahoo Finance and at least two other 8 figure monthly traffic sites from the list below (exact publication varies).

Yahoo Finance (276 million monthly visitors)
Medium (207 million monthly visitors)
MarketWatch (134 million monthly visitors)
Associated Press (34 million monthly visitors)
NASDAQ (13 million monthly visitors)
Morning Star (11 million monthly visitors)
Street Insider (1.3 million monthly visitors)

Case Studies

Case Study: DoCorporate Customer Monetization Method

“Over the past decade we developed a communication method we call "the Customer Monetization Method". We created tons of content and graphics to walk business owners through our process and needed a way for prospective customers to find out about this great service. Why relied on Content Syndication for exposure and the number of page one search results we've been able to obtain is simply amazing."

Eric Herman

Founder & CEO, DoCorporate

The Problem

We launched a new service just after Covid-19, called “The Customer Monetization Method”. The service helps small business owners increase the value of their business by improving their customer communication.

We didn’t want to wait for SEO to kick in and needed a way for all the content we created around the service to stand out and be found.

The Solution

We were able to create niche content syndication campaigns that positioned us at the top of Google search results for many of the targeted markets we serve.

We saw immediate results within the first few days. And the long lasting results have been important part of our business growth.

See for yourself:

salon client monetization

Boca Raton customer monetization

Case Study: Westchester YB Properties

“Our facilities experienced tremendous growth due to a consistent online presence at the top of Google's search results. Our Google Business listings and organic positioning made it easy for customers to find us first in each of our markets. Eric’s decades of experience in the self storage industry, combined with his online knowledge and content expertise helped our business grow year after year. He's always treated our business as if it’s his own. That means the world to me.”

Peter Ferraro III

CFO, YB Properties

The Problem

National aggregators, REITS and industry directory sites are able to leverage their assets to obtain an organic presence in local markets and have substantial capital to spend on Adwords and SEO.

As a small player it’s very difficult to compete head to head. It’s become much more difficult and expensive to obtain tenants.

The Solution

By leveraging our presence on Google Maps, consistently creating engaging content and syndicating it, we were able to position ourselves online ahead of much larger competitors.

The national competitors simply didn’t have the local engagement as we did in our local markets.

This not only helped build and maintain our business over the years it played an important role in the sale of our facilities.

Frequently asked Questions

What's Included?

DoBrandStudio’s Standard Multi Channel Content Syndication includes:

– Defining specific products and/or services to promote
– Defining the buyers for these products and services
– Creating a Content Marketing Topic Matrix
– Targeting a specific angle, buyer and service each month
– Keyword Optimized Content Formats created for each:
– a news article
– a blog post
– a slideshow presentation
– a podcast audio
– a Youtube & Vimeo video

An Upgrade To Premium Syndication includes:

Guaranteed on at least 3 major news sites: Yahoo Finance and at least two other 8 figure monthly traffic sites from the list below (exact publication varies).

Yahoo Finance (276 million monthly visitors)
Medium (207 million monthly visitors)
MarketWatch (134 million monthly visitors)
Associated Press (34 million monthly visitors)
NASDAQ (13 million monthly visitors)
Morning Star (11 million monthly visitors)
Street Insider (1.3 million monthly visitors)

How Much Does It Cost?

Our regular prices are:
Standard Syndication is $995 per month
Premium Syndication is $2495 per month

Is There A Contract?

No contracts.

How Do I Cancel?

Multi Channel Content Syndication is a month-to-month service. If you wish to cancel for any reason simply send an email to support@docorporate.com and we’ll accommodate your request a minimum 2 business days prior to your next month’s billing.

How Do Offer A Guarantee?

Our Premium Syndication comes with a placement guarantee as follows:

Guaranteed on at least 3 major news sites: Yahoo Finance and at least two other 8 figure monthly traffic sites from the list below (exact publication varies).

Yahoo Finance (276 million monthly visitors)
Medium (207 million monthly visitors)
MarketWatch (134 million monthly visitors)
Associated Press (34 million monthly visitors)
NASDAQ (13 million monthly visitors)
Morning Star (11 million monthly visitors)
Street Insider (1.3 million monthly visitors)

Can I Include Images and Video?

IMAGES

Each campaign requires a minimum of 5 images in order to have enough content to create the video and the slideshow elements of the campaign.

One (1) image can needs to be selected as a featured image.

Images file size can be to be up to 5MB.

Acceptable image formats include: JPG, PNG and GIF.

VIDEOS

You’re able to include videos in short URL form in the text body of the article. Since you would be including links, please note that there is a limit of up to 3 links in a campaign, so you should make sure to include links to the homepage of the website as well.

Some of our news site syndication partners will simply link to the video while others will embed it. This process is based on each news site’s internal policies and we do not control this.

Is There A Free Trial?

No. There’s no free trial for Multi Channel Content Syndication.

What's Your Refund Policy?

There are no refunds for Multi Channel Content Syndication.

When Is Payment Due?

Payment is due prior to us building your Multi Channel Content Syndication content. If you have any reservations please contact us by email or give us a call.

When Can I Expect Syndication?

Our team gets to work on you Multi Channel Content Syndication campaign within 2 business days of receiving payment. Syndicated content is typically published and visible online within 10 business days of payment.

What If I Have Any Questions?

To reach us with any questions about our Multi Channel Content Syndication services or your campaigns please call 866.723.2522 or reach us by email at support@docorporate.com

What Are The Benefits Of Content Syndication?

The benefits are: